Growth & innovation studio
Lessconfusion.Moreresults.
We help you find what’s holding growth back, then fix it: strategy, marketing and channels, product, teams and AI workflows.
We help you find what’s holding growth back, then fix it: strategy, marketing and channels, product, teams and AI workflows.
Choose your situation to see what usually gets in the way, and how we clear it.
Founders with product-market fit who need marketing that scales and reports in plain numbers.
See the route→Marketing leaders who need pipeline to scale with a stretched team.
See the route→Teams taking a proven model into a new region, segment or product line.
See the route→Funds, accelerators and incubators that need to know where portfolio companies are stuck.
See the route→Agencies that need research, strategy or channel expertise behind a pitch or a client.
See the route→Brand and insights teams that need ads, prices and shopper behaviour tested before the money is spent.
See the route→Startups most often fail because there was no real market need for what they built. We find out what your customers, market and team really think, and turn it into evidence your board will back.
Growth stalls when a team spreads across too many segments and channels before winning one. We settle where to compete, who to win first and how to reach them, then sharpen your positioning so every audience hears the same story.
Customers rarely say why they left. They stop at the hardest step. We find where friction loses people, from the first visit and purchase to onboarding and support, and remove it.
Delivery slows when nobody owns the decision, and AI pilots fail when they are added to a process nobody fixed first. We fix the workflow, then build practical tools around how your team works.
Teams that only review results at quarter end find the problems after the budget is spent. We set up tracking, dashboards and review routines tied to the outcomes you report on, so you can act in time.
Marketing spend that can’t be tied to customers won is the first to be cut. Take our strategy playbooks and channel SOPs and run them yourselves, or have our channel experts test, validate and spend your budget like it is theirs.
Describe what's holding things back, and we’ll tell you which model fits: us leading the work, or your team leading it after a guided workshop.
We’ll support the preparation of your pitch deck and connect you with our network of funders.
We owned acquisition, activation, and revenue KPIs, within regulatory, liquidity and product limits.
We shifted paid spend from all conversions to a split between brand, traffic and conversion and implemented tracking and attribution, which showed what each channel returned, so budget went to what worked. We tested creatives at volume for Nigerian and diaspora audiences and used retargeting ads to reduce KYC drop-off.
Working with founders and scale-ups →Initiated in 2022 by Nex Rubica to help technology-enabled startups in Africa build a sustainable revenue model, then supported by funding for those that meet its bankability criteria. Once accepted, each startup’s strategy is tested against the investment team’s scrutiny. Co-investors range from family offices and corporates to investment banks, private equity funds and development finance institutions. Success story: WAHU, E-mobility tech, 2022 cohort.
Working with investors →Madison & Park was pitching for a below-the-line sun care activation in Nigeria and needed a strategy that could win. We developed two campaign concepts, each built around an interactive experience that shows shoppers why daily protection matters.
We then built the full pitch deck, covering the idea, the shopper journey and the metrics, and reworked it against the client’s brand guidelines and feedback. Madison & Park won the pitch.
Working with agencies →
Each one changes what any plan can assume.
We were founded in 2020 in the middle of COVID with our first challenge being to grow Kuda. We’re based in Lagos and have worked across Nigeria, Kenya, Ghana, Senegal and Côte d’Ivoire, with clients in the US, UK and Canada.
Startups and scaleups, investors, and agencies. Many of our corporate and institutional clients reach us through agencies. See Founders, Marketing leaders, New markets, Investors and Agencies.
It depends on scope, so we don’t publish a price list. Once you get in touch, we send a fee pack with the options that fit. The first conversation is free.
A strategist reads your brief and replies. You get a first view of what’s going on and where we’d start. If useful, we talk it through in a 30-minute call. There’s no pitch, and no proposal until you ask for one.
We agree the outcome and review points before work starts, then report against them throughout. For an example, see the Send App paid advertising and reporting case under Selected work.
Yes. You don’t need a finished brief. We start with a short diagnostic to find out what’s happening and where to focus.
Both. We can help you decide, design the solution, deliver it with your team, or run a defined workstream. We agree who does what up front.
It depends on the problem. It can be a focused project, a phased programme or ongoing support. Each has an agreed scope, timetable and review points.
From Lagos, online and in person. We have worked across Nigeria, Kenya, Ghana, Senegal and Côte d’Ivoire, with clients in the US, UK and Canada. Calls and workshops can run online.
Answer four quick questions, and we'll come back with a first view on your challenge and where we’d start.
Prefer email? hello@enterscale.com
We’ll read it and reply with a first view and a suggested starting point.