Stage briefConcept
You have an idea. You need to know if there’s a business in it.
Concept · 2–4 weeks · $2,500We ask the market, not fifteen friends. We survey a screened sample of 1,000 target customers, then interview the most useful respondents in depth. You get our findings and, where respondents have consented, their contact details.
2–4 weeks. Before you lose twelve months.
- Quantitative concept test
- Fifteen to twenty depth interviews
- Market size and who already serves it
- Proposition tested in the words customers use
- A build or don’t build answer, with the evidence
- A product roadmap for the first six months
- Your first three hires, in order
- A launch waitlist
Research & insightProduct
Strategy & positioningDesign
Week one is the diagnostic, and it is included in the fee. Booked on its own it costs $1,000, credited in full if you continue.
Tell us what’s actually happening.
Thirty minutes. No presentation, and no proposal until you ask for one.
Scope and pricingWhat each stage costs, and why.
Each fee reflects how many specialists the stage needs and for how long. More specialists for more weeks costs more.
Over budget? Don’t rule it out. We’re always looking for good ideas, and we’re happy to work out a flexible arrangement. One option: start with the diagnostic on its own for $1,000 and commit to the full stage only when you’re ready. The diagnostic fee is credited in full if you continue.
Tell us what’s actually happening.
Thirty minutes. No presentation, and no proposal until you ask for one.
Stage briefGo-to-Market
The product is built. Now it needs customers.
Go-to-Market · 6–8 weeks · $5,000Most teams build first and validate later. We do the validation that got skipped, then build the positioning on what comes back. We figure out who has this problem badly enough to pay and what they call it when they describe it to a colleague.
Validate. Then spend.
- Problem, solution and willingness to pay, tested with real buyers
- Who this is for, narrowed until it’s uncomfortable
- Positioning, messaging and the offer itself
- Evidence demand exists, or a clear answer it doesn’t yet
- Messaging your sales team uses without you on the call
- A launch plan with a sequence and named owners
Research & insightStrategy & positioningDesignCreative & production
ProductPerformance marketingSocial media & communityAnalytics & tracking
Week one is the diagnostic, and it is included in the fee. Booked on its own it costs $1,000, credited in full if you continue.
Tell us what’s actually happening.
Thirty minutes. No presentation, and no proposal until you ask for one.
Scope and pricingWhat each stage costs, and why.
Each fee reflects how many specialists the stage needs and for how long. More specialists for more weeks costs more.
Over budget? Don’t rule it out. We’re always looking for good ideas, and we’re happy to work out a flexible arrangement. One option: start with the diagnostic on its own for $1,000 and commit to the full stage only when you’re ready. The diagnostic fee is credited in full if you continue.
Tell us what’s actually happening.
Thirty minutes. No presentation, and no proposal until you ask for one.
Stage briefTraction
People are buying. It doesn’t repeat yet.
Traction · 10–12 weeks · $7,500You have revenue. What you don’t have is confidence about which part of it happens again next month. We rank the channels worth testing, run the tests properly, and work out what a customer costs against what they’re worth.
Meta and Google are usually on the list. So are the ones that never make a deck: WhatsApp, agent networks, the distributor who already speaks to your customer every week.
We stop channels that don’t earn. Usually two of them.
- Which channels to test, in what order, at what budget
- Acquisition testing with a hypothesis behind every test
- CAC and LTV, and the honest gap between them
- Tracking you can trust, usually because we rebuilt it
- A PMF survey, or feedback from your existing users where available
- One or two channels that repeat, with numbers for a board
- A CAC to LTV ratio that works, or a plan to get there
- A growth model on your data, not a benchmark
DesignPerformance marketingSocial media & communityCreative & productionResearch & insightAnalytics & tracking
Strategy & positioningProductAI & automation
Week one is the diagnostic, and it is included in the fee. Booked on its own it costs $1,000, credited in full if you continue.
Tell us what’s actually happening.
Thirty minutes. No presentation, and no proposal until you ask for one.
Scope and pricingWhat each stage costs, and why.
Each fee reflects how many specialists the stage needs and for how long. More specialists for more weeks costs more.
Over budget? Don’t rule it out. We’re always looking for good ideas, and we’re happy to work out a flexible arrangement. One option: start with the diagnostic on its own for $1,000 and commit to the full stage only when you’re ready. The diagnostic fee is credited in full if you continue.
Tell us what’s actually happening.
Thirty minutes. No presentation, and no proposal until you ask for one.
Stage briefScale
New markets. Channels that stopped working.
Scale · 14–16 weeks · $10,000Paid worked, then it flattened. Now the question is Nairobi or Accra, a channel you haven’t tried, or getting considerably more from the ones you run. At this size the bottleneck stops being ideas and starts being capacity.
AI belongs at this stage.
- New market entry: which one, in what order, what travels
- New channels, plus real gains from the ones you run
- Retention and repeat purchase, where the margin is
- AI opportunities scored: assist, automate, predict, transform
- A ranked market and channel roadmap
- An experiment program your team runs without us
- A scored AI register with every weight visible
Research & insightProductPerformance marketingSocial media & communityCreative & productionAnalytics & trackingAI & automation
Strategy & positioningDesign
Week one is the diagnostic, and it is included in the fee. Booked on its own it costs $1,000, credited in full if you continue.
Tell us what’s actually happening.
Thirty minutes. No presentation, and no proposal until you ask for one.
Scope and pricingWhat each stage costs, and why.
Each fee reflects how many specialists the stage needs and for how long. More specialists for more weeks costs more.
Over budget? Don’t rule it out. We’re always looking for good ideas, and we’re happy to work out a flexible arrangement. One option: start with the diagnostic on its own for $1,000 and commit to the full stage only when you’re ready. The diagnostic fee is credited in full if you continue.
Tell us what’s actually happening.
Thirty minutes. No presentation, and no proposal until you ask for one.