EnterscaleStage brief

Concept

You have an idea. You need to know if there’s a business in it.

The question this stage answersIs there a business in this?
Results in2–4 weeks
Fee$2,500
Week oneDiagnostic included
EnterscaleConcept · 2–4 weeks · $2,500
The work

We ask the market, not fifteen friends. We survey a screened sample of 1,000 target customers, then interview the most useful respondents in depth. You get our findings and, where respondents have consented, their contact details.

2–4 weeks. Before you lose twelve months.

What we cover
  • Quantitative concept test
  • Fifteen to twenty depth interviews
  • Market size and who already serves it
  • Proposition tested in the words customers use
What you leave with
  • A build or don’t build answer, with the evidence
  • A product roadmap for the first six months
  • Your first three hires, in order
  • A launch waitlist
Scope of work · 2 specialists over 2–4 weeks
Core to this stage, included in the fee

Research & insightProduct

As needed, scoped and quoted separately

Strategy & positioningDesign

Week one

Week one is the diagnostic, and it is included in the fee. Booked on its own it costs $1,000, credited in full if you continue.

Tell us what’s actually happening.

Thirty minutes. No presentation, and no proposal until you ask for one.

hello@enterscale.com
EnterscaleScope and pricing

What this stage costs, and why.

The fee reflects how many specialists Concept needs and for how long.

Concept
Research & insight
Strategy & positioning
Product
Design
Performance marketing
Social media & community
Creative & production
Analytics & tracking
AI & automation
Core specialists2
Results in (weeks)2–4
Fee$2.5k
Core: included in the feeAs needed: scoped and quoted if the work calls for itNot part of this stage

Over budget? Don’t rule it out. We’re always looking for good ideas, and we’re happy to work out a flexible arrangement. One option: start with the diagnostic on its own for $1,000 and commit to the full stage only when you’re ready. The diagnostic fee is credited in full if you continue.

Tell us what’s actually happening.

Thirty minutes. No presentation, and no proposal until you ask for one.

hello@enterscale.com