EnterscaleStage brief

Traction

People are buying. It doesn’t repeat yet.

The question this stage answersDoes it happen again next month?At a cost that holds when you scale it.
Results in10–12 weeks
Fee$7,500
Week oneDiagnostic included
EnterscaleTraction · 10–12 weeks · $7,500
The work

You have revenue. What you don’t have is confidence about which part of it happens again next month. We rank the channels worth testing, run the tests properly, and work out what a customer costs against what they’re worth.

Meta and Google are usually on the list. So are the ones that never make a deck: WhatsApp, agent networks, the distributor who already speaks to your customer every week.

We stop channels that don’t earn. Usually two of them.

What we cover
  • Which channels to test, chosen in a Bullseye workshop, in what order, at what budget
  • Acquisition testing with a hypothesis behind every test
  • CAC and LTV, and the honest gap between them
  • Tracking you can trust, usually because we rebuilt it
  • A PMF survey, or feedback from your existing users where available
What you leave with
  • One or two channels that repeat, with numbers for a board
  • A CAC to LTV ratio that works, or a plan to get there
  • A growth model on your data, not a benchmark
  • Ad creative tested on hooks, personas and channels
Scope of work · 7 specialists over 10–12 weeks
Core to this stage, included in the fee

DesignPerformance marketingSocial media & communityCreative & productionResearch & insightAnalytics & trackingStrategy & positioning

As needed, scoped and quoted separately

ProductAI & automation

Week one

Week one is the diagnostic, and it is included in the fee. Booked on its own it costs $1,000, credited in full if you continue.

Tell us what’s actually happening.

Thirty minutes. No presentation, and no proposal until you ask for one.

hello@enterscale.com
EnterscaleScope and pricing

What this stage costs, and why.

The fee reflects how many specialists Traction needs and for how long.

Traction
Research & insight
Strategy & positioning
Product
Design
Performance marketing
Social media & community
Creative & production
Analytics & tracking
AI & automation
Core specialists7
Results in (weeks)10–12
Fee$7.5k
Core: included in the feeAs needed: scoped and quoted if the work calls for itNot part of this stage

Over budget? Don’t rule it out. We’re always looking for good ideas, and we’re happy to work out a flexible arrangement. One option: start with the diagnostic on its own for $1,000 and commit to the full stage only when you’re ready. The diagnostic fee is credited in full if you continue.

Tell us what’s actually happening.

Thirty minutes. No presentation, and no proposal until you ask for one.

hello@enterscale.com