Investment Memorandum
Enterscale Ventures. Founding round for a small group of prospective angel investors.
Operators run. We validate and build.
Enterscale Ventures partners with experienced operators to build technology businesses behind validated ideas across Africa.
Validates
Consumer research, concept testing and commercial feasibility.
Operates
Industry expertise, customer relationships, distribution and leadership.
Builds
Venture strategy, product, technology, growth and commercial execution.
Why Enterscale
Toni Dada, Founder, brings 15+ years of experience in marketing, strategy, technology and growth, built on years of helping other companies grow. This round tests one question: can we repeatedly build valuable businesses with experienced operators?
Three ventures to validate.
Snip Club
- Product
- Bespoke fashion made easier to discover, order, manage and pay for: design collaboration, approvals, order tracking, fabric sourcing and payments.
- Operators
- Female fashion entrepreneur with 15+ years of experience. Partnership terms in development.
- To validate
- Transaction fees, software subscriptions, commerce services.
Post & Perk
- Product
- Customer recommendations turned into measurable commercial value: contacts, content, permissions, rewards and referral tracking for restaurants, cafés, bars, salons and lifestyle brands.
- Operator
- Female entrepreneur in events and PR with 20+ years of experience, in discussion.
- To validate
- Recurring business subscriptions and related services.
Ananas
- Product
- A trusted professional identity and employment record for service workers: portable profiles of work history, skills, qualifications and references, with verification for employers.
- Operator
- Female entrepreneur in hospitality HR with 15+ years of experience, in discussion.
- To validate
- Employer and household verification, hiring products, institutional partnerships.
Raising $100,000 to prove the model.
You invest in Enterscale Ventures, which holds equity in each venture. The goal is a $1m valuation for each venture in its first year, a target and not a forecast.
| Proposed term | Preliminary |
|---|---|
| Round size | $100,000 |
| Pre-money valuation (illustrative) | $400,000 |
| Post-money valuation | $500,000 |
| Indicative investor equity | 20% |
| Initial closing target | $20,000 |
| Individual participation | From $5,000 |
| Timeline | 3 months from November 2026 |
Where the $100,000 goes
Proposed allocation, not an approved budget. Released against evidence and milestones.
Terms are preliminary and subject to legal review.
How operators join.
Each venture is led by an experienced operator under a standard partnership agreement.
| Element | Approach |
|---|---|
| Equity | A meaningful minority stake, based on contribution |
| Vesting | Four years, with a one-year cliff as a starting point |
| Trial | A 90-day partnership before equity is finalised |
| Control | Day-to-day leadership within a board-approved budget |
| Departure | Unvested equity lapses under good and bad leaver terms |
From idea to exit.
Capital stops flowing to any venture that misses its agreed validation milestone.
Evidence before more capital.
Initial commercial evidence, not three launched companies. Research does not guarantee a viable business, so each stage ends in a decision.
Validate
- Targeted validation with Mooyi
- Governance and investment documents
Test
- Prototypes and customer journeys
- Formalise priority operators
Pilot
- Small commercial pilots
- Compare evidence across ventures
Supporting documents sit in a private due diligence area and are provided on request: validation studies for Snip Club, Post & Perk, Ananas and Mooyi; proposed founding investment terms; and the founder and Enterscale track record.
How value could be realised.
Intended horizon is five years. No liquidity event is guaranteed.
Dividends
From distributable profits, after the company’s capital needs.
Sale of ventures
Sale or acquisition of portfolio businesses, with proceeds to Enterscale Ventures.
Secondary sales
Of investor shares, subject to restrictions and an available buyer.
Share buybacks
Lawful buybacks by the company, where financially feasible.
Illustration: a $20,000 investment
A $20,000 investment buys a 4.0% stake at the $500,000 post-money valuation. No dilution assumed unless stated.
| Studio worth in 5 years | Stake worth | Multiple |
|---|---|---|
| Worst case, $250,000 | $10,000 | 0.5x |
| Base case, $1.5m | $60,000 | 3.0x |
| Best case, $5m | $200,000 | 10.0x |
| Base case, after 50% dilution from later rounds | $30,000 | 1.5x |
Before taxes and fees. An illustration, not a forecast. The base case equals roughly 25% a year. The best case assumes three ventures reach $1m each in year 1 with Enterscale holding 60%, then grow to a $5m studio.
Risks and governance.
Principal risks
- Early stageNo venture has proven commercial traction yet. The $1m year-one valuation is a goal, not a forecast, and may not be reached.
- Operators unsignedOperating partners are in discussion, not under contract.
- Validation may say stopA venture that misses its milestone stops receiving capital.
- Illiquid sharesPrivate shares, with no guaranteed buyer or exit.
- DilutionLater funding rounds may reduce your share.
- Related partiesEnterscale and Mooyi are connected to the studio.
- Loss of capitalYou could lose the full amount invested.
Proposed governance
- Board-approved budgetSpending set and signed off at board level.
- Quarterly reportingFinancial and portfolio updates every quarter.
- Approvals for major dealsDefined sign-off for large investments and transactions.
- Transparent related-party termsArrangements with Enterscale and Mooyi are disclosed.
- Operator vestingOperator equity earned over time under shareholder agreements.
- Separate accountingEach venture reports on its own books.
- Follow-on and exit policiesClear rules for further investment and for sales.
Intended, not yet in place.
Interested in building the next generation of African businesses?
We are inviting a small group of prospective founding investors to review Enterscale Ventures and explore our proposed $100k founding round.
Contact: hello@enterscale.com
Preliminary and confidential. This document is for private discussion with a limited group of prospective investors. It is not an offer to the public and does not constitute an offer or solicitation to buy or sell securities. Valuations, budgets, ownership structures and terms are provisional and subject to legal and regulatory review, asset verification and final agreements. Stages and partnerships reflect current discussions and may change. Illustrations are not forecasts. Investments in early-stage companies carry a high risk of loss, including loss of the entire amount invested.