Selected work · Confidential
Four engagements where Enterscale set the strategy and stayed to execute it — for investment banks, challenger neobanks and payment leaders across Africa and beyond.
We helped conceptualise, design, plan and release a digital consumer product — scoping customer requirements and aligning mid- and back-office teams for a seamless experience. We’ve since returned to shape go-to-market and coach its leaders on innovation.
Over a six-month program we built the foundation for their growth team — metrics that mattered, full-funnel product analytics, and tested acquisition channels, messages and segments — then handed the playbook to the team.
Running strategy, creative and paid ads for Send App by Flutterwave across 7 countries in two languages — personalised messages to the right customers at the right moments, 100+ creatives every two weeks, and first transfers at just $2.82 each.
We trained a US education-loans provider’s African partners — defining value proposition, positioning and target segments, navigating local cultural biases, and delivering a pipeline of growth ad creative, custom landing pages and direct-response video.