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Venture Program 1 of 4

Concept

You have an idea. You need to know if there’s a business in it.

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1
The question this program answersIs there a business in your idea?Asked of the market, not of your friends.
Results in2–4 weeks
Week oneDiagnostic included
The work

2–4 weeks. Before you lose twelve months.

We ask the market, not fifteen friends. We survey a screened sample of 1,000 target customers, then interview the most useful respondents in depth. You get our findings and, where respondents have consented, their contact details.

In scope

What we cover

  1. 1

    Quantitative concept test

    A survey of 1,000 screened target customers tests whether the idea holds up.
  2. 2

    Fifteen to twenty depth interviews

    In-depth conversations with the most useful respondents, to learn why.
  3. 3

    Market size and who already serves it

    How big the opportunity is, and who already serves it.
  4. 4

    Proposition tested in the words customers use

    Your proposition tested in the language customers actually use.
Outputs

You leave with

1Concept
  1. 1A build or don’t build answer, with the evidence
  2. 2A product roadmap for the first six months
  3. 3Your first three hires, in order
  4. 4A launch waitlist
Scope of work

Who works on it, and when.

2 core specialists · 2–4 weeks · week one is the diagnostic

The packFee and scopeFees, scope and what’s included are in the pack we send you. Leave your work email and it arrives in minutes.
Week oneWeek one is the diagnostic, and it is included in the program.
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Tell us what’s actually happening.

Thirty minutes. No presentation, and no proposal until you ask for one.

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