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Venture building workshop 3 of 10

Positioning & Commercial Story

Why should this customer choose us instead of doing nothing or choosing someone else?

More different →↑ More valuableCompetitorsDoing nothingYou
The workshop

We find what is genuinely different about the product and turn it into a story customers, partners and investors can repeat.

Particularly useful for
  • Crowded categories
  • B2B companies
  • Technically strong products with weak messaging
  • Businesses preparing to go to market
Duration
To confirm
The classroom journey

We work through

  1. 1

    What is genuinely different about the product

  2. 2

    What the company says about itself versus what customers care about

  3. 3

    Features versus actual customer value

  4. 4

    Competitive advantage and proof points

  5. 5

    Customer outcomes and positioning pillars

  6. 6

    The core story for customers, partners and investors

Founders leave with

  • A positioning architecture
  • Value proposition
  • Differentiated benefits
  • Proof points
  • A messaging hierarchy sales and marketing can use

Run this with your portfolio.

Book it as a single workshop, inside a venture building sprint or as part of a portfolio growth clinic.