People are buying. It doesn’t repeat yet.
We stop channels that don’t earn. Usually two of them.
You have revenue. What you don’t have is confidence about which part of it happens again next month. We rank the channels worth testing, run the tests properly, and work out what a customer costs against what they’re worth.
Meta and Google are usually on the list. So are the ones that never make a deck: WhatsApp, agent networks, the distributor who already speaks to your customer every week.
Which channels to test, in what order, at what budget
A ranked channel plan, with the order and budget for each test.Acquisition testing with a hypothesis behind every test
Every test starts with a hypothesis, so you learn from the result.CAC and LTV, and the honest gap between them
Acquisition cost against lifetime value, with the gap spelled out.Tracking you can trust, usually because we rebuilt it
Tracking rebuilt so the numbers can be trusted.A PMF survey, or feedback from your existing users where available
Research on how much customers would miss the product, and why.6 core specialists · 10–12 weeks · week one is the diagnostic
Thirty minutes. No presentation, and no proposal until you ask for one.