Keynotes, panels and accelerator sessions on AI, entrepreneurship, growth and consumer behaviour, from Toni Dada.

How a founder uses AI to run sales, delivery, people and finance.
The experiments to run before you spend on acquisition.
Where founders should still make the call themselves.
Repetition, familiarity and social proof, built around the audience’s own experiences.
A live teardown of three campaigns using behavioural theory.
Original survey data on devices, payments, trust and negotiation, and what product teams can learn from it.
Each talk can run as a keynote, a panel or a hands-on workshop. See the workshops





“I couldn’t actually remember the ad that made me buy. What I remembered was how present Temu had become in my world.”
Participant, EDC session. Written up afterwards as a 30-day series on the theories behind everyday marketing.
Tell Toni the date, the audience size and the format. You will get a reply with fit, availability and fee.