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Speaking & mentoring

Talks that change how your room thinks about growth.

Keynotes, panels and accelerator sessions on AI, entrepreneurship, growth and consumer behaviour, from Toni Dada.

Toni Dada with the Enterprise Development Centre team
Talks

What I speak about

AI, entrepreneurship & growth

  1. 1

    The One-Man Business

    How a founder uses AI to run sales, delivery, people and finance.

  2. 2

    Grow Before You Scale

    The experiments to run before you spend on acquisition.

  3. 3

    What AI Can’t Do for Your Brand

    Where founders should still make the call themselves.

Consumer marketing & psychology

  1. 4

    The Thing That Got Me Was...

    Repetition, familiarity and social proof, built around the audience’s own experiences.

  2. 5

    Why the Ad Worked

    A live teardown of three campaigns using behavioural theory.

Payments & commerce insight

  1. 6

    The Checkout Moved to WhatsApp: What 1,000 Nigerian Shoppers Told Us

    Original survey data on devices, payments, trust and negotiation, and what product teams can learn from it.

Each talk can run as a keynote, a panel or a hands-on workshop. See the workshops

Where I have spoken

“I couldn’t actually remember the ad that made me buy. What I remembered was how present Temu had become in my world.”

Participant, EDC session. Written up afterwards as a 30-day series on the theories behind everyday marketing.

Planning an event or a cohort?

Tell Toni the date, the audience size and the format. You will get a reply with fit, availability and fee.