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For scale-ups entering new markets

Take a proven model somewhere new.

Your core market works. A new country, segment or product asks for different messaging and channels. We test it before you staff up.

Get a 30-minute growth diagnosis →
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MTNFlutterwaveKudaEnterprise Development Centre, Pan-Atlantic UniversityHexia HealthChapel Hill DenhamWicryptSend AppMPower FinancingGeroCareRobomedEwakaNex RubicaMadison & ParkGB FoodsEggcorn DigitalImaginarium Marketing Communications
Selected work

Results we can point to.

Explore our work →
Where you are

Your situation.

You are established in your core market and ready to expand into a new region, vertical or product line. The model works. Now it has to work in a different context.

What we do

How we help.

We test the new market before you staff for it: research on the buyers, positioning that fits the context, and a channel plan a small team can run. You commit headcount once the evidence is in.

Ways to start

Where scale-ups usually start.

Questions

Ask the awkward ones.

Which markets do you cover?

We have worked across Nigeria, Kenya, Ghana, Senegal and Côte d’Ivoire, with clients in the US, UK and Canada.

Do you handle other languages?

We work with local specialists for language and culture. We agree who does what before work starts.

When should we hire locally?

When the evidence shows the market responds. We set that threshold with you at the start.

Do you guarantee results?

No. We commit to the target, the work, the pace and honest reporting. Results depend on your product, pricing and market, and we tell you early if we think the target is wrong.

What happens on the first call?

Thirty minutes. You tell us what is happening and what you have tried. We tell you where we would start. No presentation, and no proposal until you ask for one.

Tell us what’s actually happening.

Bring the number you’re being measured on. You’ll leave the call knowing what’s standing between you and it.

Thirty minutes. No presentation, and no proposal until you ask for one.

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