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For founders building growth engines

Marketing should not feel like a black box.

You have product-market fit and need to scale demand. We build the growth system with you, and report on it in plain numbers.

Get a 30-minute growth diagnosis →
Trusted by
MTNFlutterwaveKudaEnterprise Development Centre, Pan-Atlantic UniversityHexia HealthChapel Hill DenhamWicryptSend AppMPower FinancingGeroCareRobomedEwakaNex RubicaMadison & ParkGB FoodsEggcorn DigitalImaginarium Marketing Communications
Selected work

Results we can point to.

Explore our work →
Where you are

Your situation.

You have found product-market fit and need marketing to scale. You know the product well. Marketing is harder to read from the outside, and it is hard to tell what is working.

What we do

How we help.

We build your demand generation system with you: a clear strategy, solid execution and reporting you can follow. The aim is a predictable pipeline, so more of your time goes to the product and to fundraising.

Ways to start

Where founders usually start.

Questions

Ask the awkward ones.

Do I need a marketing team before we start?

No. We work with the founder and whoever owns growth today. Part of the work is deciding which roles to hire and when.

How do I know the money is working?

We agree the numbers up front, set the baseline in week one and report against it every fortnight.

Can you work with our investors?

Yes, when you want. Some founders share our reporting with their board.

Do you guarantee results?

No. We commit to the target, the work, the pace and honest reporting. Results depend on your product, pricing and market, and we tell you early if we think the target is wrong.

What happens on the first call?

Thirty minutes. You tell us what is happening and what you have tried. We tell you where we would start. No presentation, and no proposal until you ask for one.

Tell us what’s actually happening.

Bring the number you’re being measured on. You’ll leave the call knowing what’s standing between you and it.

Thirty minutes. No presentation, and no proposal until you ask for one.

Book a call →WhatsApp