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Venture Program 2 of 4

Go-to-Market

The product is built. Now it needs customers.

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2
The question this program answersWill anyone actually pay you?From people with the problem and the budget.
Results in6–8 weeks
Week oneDiagnostic included
The work

Validate. Then spend.

Most teams build first and validate later. We do the validation that got skipped, then build the positioning on what comes back. We figure out who has this problem badly enough to pay and what they call it when they describe it to a colleague.

In scope

What we cover

  1. 1

    Problem, solution and willingness to pay, tested with real buyers

    Real buyers tell us whether the problem is real and what they would pay.
  2. 2

    Who this is for, narrowed until it’s uncomfortable

    We narrow the audience until we know exactly who to win first.
  3. 3

    Positioning, messaging and the offer itself

    The positioning, messaging and offer your sales team can use on day one.
Outputs

You leave with

2Go-to-Market
  1. 1Evidence demand exists, or a clear answer it doesn’t yet
  2. 2Messaging your sales team uses without you on the call
  3. 3A launch plan with a sequence and named owners
Scope of work

Who works on it, and when.

4 core specialists · 6–8 weeks · week one is the diagnostic

The packFee and scopeFees, scope and what’s included are in the pack we send you. Leave your work email and it arrives in minutes.
Week oneWeek one is the diagnostic, and it is included in the program.
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Tell us what’s actually happening.

Thirty minutes. No presentation, and no proposal until you ask for one.

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