A framework we use to brainstorm ideas aimed at one specific challenge. It drills down on the user behaviour you want to optimise for, and ends in a prioritised action plan.
Particularly useful for
Teams with one stubborn conversion, adoption or retention problem
Product and growth teams who have ideas but no way to rank them
Founders who need a plan they can start on Monday
Duration
To confirm
The classroom journey
We work through
1
Behaviour. The one thing you want users to do
2
Reasons. Why users do it and why they don’t
3
Actions. The steps users take on the way
4
Intuitive. How to make it feel like an obvious next step
5
Nudge. Small prompts that raise motivation
Teams leave with
A map of why users do and do not act, and the steps leading up to it
A list of intuitive-design and nudge ideas
A prioritised action plan with owners
A participant workbook
Run this with your portfolio.
Book it as a single workshop, inside a venture building sprint or as part of a portfolio growth clinic.
