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Customer & Value Proposition Lab

Are we solving an important enough problem for a specific enough customer?

ProductCustomerGain creatorsPain relieversProductsGainsPainsJobsFit
The workshop

A working session to pin down who the product is really for, what they’re trying to get done, and where the product earns its place.

Particularly useful for
  • Pre-product-market-fit businesses
  • Products struggling with adoption
  • Companies entering a new market
  • Portfolio businesses considering a pivot
Duration
To confirm
The classroom journey

We work through

  1. 1

    Who your highest-value customer actually is

  2. 2

    What they’re trying to achieve, and what they do instead

  3. 3

    Functional, emotional and social jobs to be done

  4. 4

    Their most important frustrations and barriers

  5. 5

    Required, expected, desired and unexpected gains

  6. 6

    Which parts of the product create meaningful value

  7. 7

    Where the product is overbuilt, underbuilt or misaligned

Founders leave with

  • Priority segments
  • Customer jobs
  • Ranked pains and gains
  • A completed Value Proposition Canvas
  • A sharper definition of the product’s value

Run this with your portfolio.

Book it as a single workshop, inside a venture building sprint or as part of a portfolio growth clinic.